Johnnie Walker Blue Label Ultra Options
Johnnie Walker Blue Label Ultra Options
Blog Article
To celebrate this technological breakthrough, only 888 minimal edition bottles will probably be created earning this an unmissable piece of heritage for collectors.
The result observed glass being hand-blown into a teardrop shape. For The 1st time in the brand name’s historical past, the long-lasting sq. Johnnie Walker bottle continues to be reformed.
From American bourbon to Scotch whisky, browse our handy guideline to the different sorts of whisky, how they’re created and how they vary.
Aroma: Deep waves of dried fruits, antique oak, and refined smoke with whispers of dim chocolate and florals
Global Style Director at Diageo, Jeremy Lindley who led the design venture, stated, “Johnnie Walker Blue Label Ultra was born out of an ideation session looking at the way forward for luxurious. With other groups relocating in direction of lightweight – such as eyewear and superior-general performance biking – we questioned irrespective of whether luxurious spirits could stick to suit. “We took our eyesight to some team of specialist glassmakers and through a five year exam-and-master approach slowly and gradually identified how to create tasteful, lightweight glass.
From peaty whisky to fruity whisky, lean on our expert insights to discover the entire variety and character of different whisky flavours.
The result is an field-1st that, and also reaching exquisite natural beauty, showcases what luxury, lighter-pounds, decrease-carbon bottles of the longer term could seem like. As A part of the Diageo Spirit of Development action prepare, Johnnie Walker aims to decrease the weight of glass Employed in its packaging; an ambition that is definitely geared toward lowering the level of carbon emissions associated with packaging.three While the technological know-how just isn't nonetheless available to launch bottles of this body weight at scale, forever, the expertise Johnnie Walker has garnered is already getting applied to lightweighting initiatives through the Diageo portfolio.
. The Formerly claimed ‘lightest bodyweight Scotch whisky bottle’ was launched by a UK retailer and weighed around 298 grams.
Made through a examination-and-discover product with external glass makers, this light-weight-body weight bottle incorporates a handblown teardrop shape that reimagines Johnnie Walker's legendary square design, exemplifies the way forward for lightweight, and allows find out new choices for lighter, lessen carbon packaging solutions.
“We didn’t understand what we were being going in order to attain whenever we got down to drive the boundaries of luxurious, and the result is something which many reported wouldn't be doable.
This is a here globally allotted release made from scarce stocks, such as whisky from ghost distilleries which are now not in operation. Under 888 bottles were built around the globe.
The Johnnie Walker Blue Label Ulta in its cradle and box. Credit history: Diageo In combination with this, Diageo has declared that a royalty-absolutely free license to your patent is going to be presented to anyone who wishes to hitch Johnnie Walker in its mission. Lindley claimed: “In lieu of maintain this new understanding near our chest, we’re thrilled to offer a royalty-cost-free licence to our granted United kingdom patent to the entire world.
Aroma: Deep waves of dried fruits, antique oak, and subtle smoke with whispers of darkish chocolate and florals
Qualified whisky tasting requires follow. Use our do's and don'ts to demystify the working experience and revel in your drams in an entire new way.
This can be a a person-off bottle for now illustrating the art of the attainable, as being a structure experiment and redefining lightweight as luxurious. We will continue on to apply these learnings through the wider Diageo selection.
Dr. Walker sought out liquids from distilleries like Oban, Brora and Royal Lochnagar, as well as a range of ghost whiskies, 1st made in distilleries that have due to the fact shut.
With our devoted concentrate on presenting lightness throughout every single design and style component, we released a exact lattice stopper, a bamboo body in addition to a protecting transportation box.